IMPACT OF SOCIAL MEDIA ON PERFORMANCE OF TOURISM IN NEPAL
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Tourism代写 IMPACT OF SOCIAL MEDIA ON PERFORMANCE OF TOURISM IN NEPAL：Introduction：Tourism is described as the main industry in Nepal.
Table of Contents
Table of Content ·································································· 2
Introduction ·································································· 5
Objectives of the Study ·································································· 6
Scope of the Research ·································································· 7
Literature Review ·································································· 7
Review of Conceptual Framework ·································································· 7
Review of Empirical Studies ·································································· 8
Social Media and Social Media Marketer ·································································· 9
Online Communication Goals ·································································· 10
Research Questions and Hypothesis ·································································· 10
Questions ·································································· 10
Primary Question ·································································· 10
Secondary Questions ·································································· 10
Hypothesis ·································································· 11
Research Design and Methodology ·································································· 11
Research Limitations ·································································· 12
Time Schedule (Research plan) ·································································· 13
Conclusion ·································································· 13
APPENDIX ·································································· 16
Appendix 1 ·································································· 16
Appendix 2 ·································································· 16
Tourism is described as the main industry in Nepal. It is considered as one of the main sources of foreign income and revenue where it contributes more to the growth of the national economy of Nepal. It is a small land rock country in South-East Asia. Nepal’s is one of the most adventurous destinations for the visitors to be taken in order to diverse culture and for the people who also looking for various knowledge, learning and entertaining. There are different purposes for the people visiting in Nepal.
Nepal is the attraction for the endangerment and happening ambition for the people around the world. Not only for Nepal but also tourism is studious as one of the most important sectors to give rise to foreign exchange and revenue for different nations. Tourism is a germinating industry for any country with a great future for investment. Nepal is building up the value of its beauty, adventurous destination, colorful places and also its highest peak in the world – Mount Everest, historical background, hospitality etc.
Nepal is rated as the top ten targeted places for the adventure trip of the world.
Nepal has a lot of history attracting the mind of people willing to experience the different lives and concepts of the decades. Mainly it is the attraction point for the Mountaineers, rock climbers and especially people looking for the adventure journey. As Nepal is rich in tourism sector but only being appropriate is not sufficient and now here comes the social media. Social media plays a role of supporter where it helps to promote the adventure sites of Nepal in all around the world.
Nepal is a small beautiful country. It’s not important that all people around the world are well known about the place. The social media helps to mention and encourage the tourist to visit and experience the beautiful feeling of the amazing views of mountains and rivers. Nepal is expressed as the sources of natural beauty. Besides this, the social media adds the direct and indirect promotions that increase the number of tourists and hence the induced opportunity for income. As the internet is one of the major ways in today’s world to generate the new information and for communications. Social media is not only useful for the exploration but also can be very useful for the decision making and visual impact of the designed destination.
The following are the objectives of
i. To understand the role played by the social media in the tourism sector.
ii. Analyze components of the recognized worth of the people through the social media for the purpose destination stop.
iii. To understand the polished assistance or services that the social media can offer and make it flexible.
iv. To recognize the development in revenue of the tourism sector in Nepal.
v. To analyze the encounter of the social media in the tourism sector.
vi. To utilize the abilities of the social media in order to obtain the networking process for the travels.
vii. To describe the potential of tourism with possible data sources
The scope of this research is to evaluate the different varieties of the contribution of social media on the tourism sector. This research on the impact of social media in tourism sector also highlights the negative impacts social media has on tourism in Nepal.
According to the Admin (2010), the Social media platform is a key tool to make the advertisement of the tourism industry for making people realize the things around the world and travel and experience their passion of traveling. Social media is mainly used during before the trip stage for information search purpose (Cox Burgess, Sellitto, & Buultjens, 2009 as cited in Fotis, Buhalis & Rossides, 2012).
Gretzel, Yoo, and Purifoy (2007) reported that travelers’ opinions on online travel review sites were the most frequently used source of information. Knowledge of the travel destination is acquired through social interaction (Beresford Research, 2009; Buhalis & Law, 2008 as cited in Lange & Elliot, 2012). Nguyen and Wang (2011) explain that the marketing variables of social media such as encouraging the expected destination for tourist or visitors and to make the potential visitors to enlist the customers to influence the criteria. Social media is one of the growing tools in today’s world where it’s been used by the business people as an important network to be managed for the business to make the area growth and put the strategies in order to gain the expected goal or objective.
Monica (2013) reported that Facebook alone generated some 1 trillion page visits every month, and social media sites, from Facebook to Twitter, have 2.1 trillion hits (page views).
Hudson, Roth & Madden (2012) Facebook, specifically has a great impact on tourism, as 76percent of travelers post vacation photos on a social network and 40 percent post activity/attraction reviews. Over 90 percent of consumers (tourists) from all over the world say they trust recommendations from friends, only 48 percent of all the travelers who used social media to create travel plans, stuck with their original travel plans.
Social media has a big influence on travel decisions, as 44 percent of respondents strongly agreed that reviews posted by travelers helped them about the initial decision of vacation destinations. This is followed by 37 percent online travel forums, 27 percent Facebook, 24percent YouTube, 22 percent Pinterest. Nearly half of the respondents used social media to plan their vacation and over 50 percent are likely to download travel apps while planning their vacation before they go (O’Donnell, 2012).
PYC Nepal Journal of Management, 9(1), 2016/Social Media Marketing in Nepal/ Sthapit & Khadka surveyed said that travel reviews and opinion of tourists on the travel website and online communities influence their travel plans and decision (Jashi, 2013).
Khadka (2016) and Gauchan (2015) probed into the use of social media in tour/travel and air ticket marketing in Nepal, respectively. Khadka (2016) found travel agencies’ use of SMSs target to give information to tourists mostly on product and price in Nepal.
As per the statistical survey conducted by Ministry of Culture, Tourism & Civil Aviation; Planning & Evaluation Division; Statistical Section of Nepal during the year 2012 the total number of tourists visiting Nepal was 803,092. The number had increased by 9.1% in comparison to the previous year. Out of which, tourists who traveled via air were 598,258 (74.5%) whereas who traveled by land were 204,834 (25.5%). Their average length of stay was 16 days for the year.
This study shows that Nepal Tourism is the main source of income also for foreign exchange revenue. As variations in the amount of revenue earned from tourism correlate to the variations in the number of tourists, foreign exchange earnings are shown to be dependent on the number of tourist arrivals. The net total foreign exchange receipt from tourism sector during 2012 was Rs. 30267.42 million.
Nowadays, Facebook has been the most important source for the social media which provides essential figures with more than one option in the related field. The trekkers that use the social media mostly in today’s world are from the countries such as Canada, United States, Australia, and the United Kingdom and so on. The table of a country with its number of Facebook users and proportion of National Population using Facebook is stated below:
|Country||Number of Facebook user||The Proportion of National Population Using Facebook|
Number of tourist departure from Nepal (2016)
Social media is the most utilized method in traveling the world. New technologies around the world have made the advertising easy and quicker. Online networking has offered new ways in which customers of travel business connect socially, by incorporating data and correspondence innovation, social cooperation, and the development of words, pictures, recordings, and sounds. (Sthapit & Khadka, 2016)
Online promotion can be considered as a reliable instrument to promote tourism and friendliness industry in any nation. Živković, Gajić, and Brdar described web-based social networking, as minimal effort and predisposition free and it would speak to a favorable position for showcasing interchanges. (Živković, Gajić & Brdar, 2014).
What are the impacts of social media on the performance of tourism sector in Nepal?
i. What is the importance of social media in the tourism industry?
ii. What are the services that the social media offer make tourism sector flexible?
iii. How tourism sector contributes to the generation of revenue for Nepal?
iv. What is the encounter of the social media in the tourism industry?
v. What are the abilities of the social media in networking process for the travels?
vi. What is the potential growth of the tourism sector in Nepal?
vii. What is the influence of social media on travel customers?
i. Nepal has attractive tourist destinations.
ii. Tourism is the largest contributor to the economy in Nepal
iii. Social media plays a bigger role in the growth of the tourism sector.
iv. Most people use social media platforms to share their tourism experience.
v. Social media is being used by tourism players to advertise their services.
A mixed approach consisting of the qualitative and quantitative designs has been adopted to attain the study objectives. Based on a descriptive and analytical research design, the study made use of both primary and secondary data.
As the social media in question, the study chose the travel intermediaries’ sites on Facebook and Google+; as AET report (2013), as well as Monica (2013) and Jashi (2013), identified Facebook as one of the best places for a travel intermediary to start off the marketing action on any social media.
The study made use of both primary surveys (through a self-administered questionnaire separately) and secondary data search from the social media. Using a convenience sampling technique, it chose 100 travel intermediaries from a “random draw of lottery” from the list of intermediaries, which as per the Nepal Government’s MoCTCA (2013) number nearly 2,200 in part of Nepal, main tourism and travel business hub of Nepal.
For primary data survey, it sampled 100 potential travel-service customers intercepted at the key travel intermediary offices. The survey was performed in three months’ time between March and May 2016
The study suffers from a few limitations. It was conducted within a limited period of time and with limited resources; and secondary data were drawn from the travel intermediaries’ Facebook and Google+ sites only. On the other hand, the primary survey was based on a convenience sampling method, the non-probability sampling technique; and the survey was limited only to small area, the main tourism and travel business hub of Nepal. Likewise, only a limited number of analytical and statistical tools were used in analyzing the data.
|Proposal submission to supervisor and correction|
|Data collection and analysis|
|Project submission to the supervisor|
The social media is the best way of marketing in the tourism sector. It has become a necessity for today’s world to cope up with their expectations. It has become the part of people’s everyday life. The social media has been the unique tool for the business people who are using this tool for their living purposes. The presence of social media in the tourism industry makes the process reliable for the users all around the world. The beauty of Nepal has an extinct power to attract the tourist around the world. The tourism population percentage is in increasing trend each year in Nepal. The above data shows the population using the social media and the chances of the tourism sector of Nepal are rapidly higher in attracting the tourist.
Social Media Marketing in Nepal: https://www.researchgate.net/publication/311922710_Social_Media_Marketing_in_Nepal_A_Study of Travel Intermediaries of the Kathmandu Valley By Dr. Arhan Sthapit I Khadka Accessed 14th May 2018.
Bishnu Prasad Gautam, Ph.D. October 2011. Tourism and Economic Growth in Nepal. NRB Economic Review. Vol 23-2. http://www.tourism.gov.np/uploaded/statistics2010.pdf
Turner, R., & Freiermuth, E. (2017). Travel & tourism economic impact 2017 Nepal. World travel and tourism council.
Khadka, I. (2016). The use of social media in travel intermediaries’ marketing activities. (An unpublished masters’ thesis, Tribhuvan University).
Sthapit, A., & Khadka, I. (2016). Social media marketing in Nepal: a study of travel intermediaries of the Kathmandu valley. Pyc Nepal Journal of Management.
Nepal Tourism Statistics (2016) (p. 41). Singha Durbar, Kathmandu. Retrieved www.hootsuite.com/Measure-Social
Gauchan, B. (2015). Impact of social media programmes of Nepali travel and tour operators on the purchase of air travel services. (An unpublished masters dissertation, the University of West of England).
Zivkovc, R., Gajic, J., & Brdar, I. (2014). The impact of social media on tourism, 759.
Monica, P. (2013). Social media tools for travel agents. Retrieved from http://www.travelagewest.com/travel-news/travel-agent-tools/social-media-tool-for-travel-agents/#.vfgwodkqqko. Accessed on 14th May 2018.
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Jashi, C. (2013). The significance of social media marketing in tourism, Conference paper in 8th Silk Road International Conference on Development of Tourism in Black and Caspian Seas Regions. Retrieved from: https://www.researchgate.net/publication/273145588.
MoCTCA. (2013). Travel and Tours agencies. Ministry of Cultural Tourism and Civil Aviation. Retrieved from: http://www.tourism.gov.np/np. Accesses on 14th May 2014.
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Lange, W., & Elliot, S. (2012). Understanding the role of social media in destination marketing. Tourismos: An International Multidisciplinary Journal of Tourism, 7(1), 196-206.
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Cox, C., Burgess. S., Sellitto, C., & Buultjens, J. (2009). The Role of User-generated Content in Tourists’ travel planning Behavior. In Fotis, J., Buhalis, D., & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. Retrieved from: http://www.academia.edu/1324948/Fotis_J._Buhalis_D._and_Rossides_N._2012._Socialmedia_use_and_impact_during_the_holida. Accessed on 14th May 2018.
Gretzel, U., Yoo, K.H., & Purifoy, M. (2007). Role and Impact of online travel reviews. Laboratory for intelligent systems in tourism, Texas A&M University. Retrieved from: http://www.tripadvisor.com/pdfs/Online. Accessed on 14th May 2018
Private sector support services
Public Sector Support Services
National Tourist Organization
Visa &Passport Offices
Destination Management Organization
Local Community & Authority
Tour Operators & Brokers
(source: Holloway & Taylor 2006)
Smartphone with wifi
Social Networking Facebook
Consumer relationship Management Software
Browser with Social & Google Plug-ins
Website & Blog Tool