Technology and Social Media as a Contemporary Issue in Hotel Industry

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Technology and Social Media as a Contemporary Issue in Hotel Industry

Hotel Industry代写 Investors and hoteliers are increasingly becoming aware of how the environment and social life impacts hotel operations and development.

 

Introduction

Currently, investors and hoteliers are increasingly becoming aware of how the environment and social life impacts hotel operations and development. Various factors have contributed to the awareness of investors and hoteliers including their desire to lower the costs of services, create sustainable development, management adaptability to growth and changes in processes and changing the attitude of investors towards the environment. More so, investors and hoteliers face the difficulty of sustainability due to the dynamic nature of the hostel industry business environment.

Statement of the Problem  Hotel Industry代写

Technology and the internet are playing a significant role in creating value and competitiveness in the hotel industry. Customers have become aware of luxuries available, and hence, they demand more from hotels who must keep up with these standards. Hotels face challenges in keeping up with technology and internet trends which shape consumer expectations of services. Therefore research on how technology has affected the hotel industry is critical to recommend for future sustainable development and operations.

Objective  Hotel Industry代写

i. Find out how technology and social media has affected the hotel industry.

ii. Give recommendations based on the literature findings.

Literature Review  Hotel Industry代写

Technology and social media are one of the major contemporary issues facing the hotel business.

Experts in hotel industry argue that there is a need for hotels to keep up with technology trends for sustained growth (Kansakar, Munir, and Shabani, 2019). The improvements target a new generation of technophile whose travel is based on a tight budget for the sheer thrill. The group represents more than 50 percent of all travelers. Most young generation travelers have attributes like traveling a lot, early adoption of technologies, prefer personalized interactions, and are spontaneous.

Also, observed that the majority of guests today are tech-savvy travelers who prefer using the internet to make communications and connections (Quach 2017). The number of mobile users has been increasing exponentially from 4.8 billion in 2016 and expected to grow to 5.7 billion by 2020. Therefore, investors and hoteliers have a role in making sure their offerings are up-to-date and user-friendly. Modern travelers hope hospitality facilities to offer quality equipment and expect then to have knowledgeable staff. Hotel Industry代写**成品

According to Varkaris and Neuhofer (2017), hotel decision-making has dramatically changed in this age of internet and social media. Consumers and hoteliers no longer depend on brochures and travel agencies to reach out to get information and reach out to the consumers, respectively. The reason being, Google, Facebook, MySpace, Trip Advisor, and more are now used for such purposes as advertising, informing, and disseminating information. Social media is being used as a primary channel for information search together with other search engines.

Hotel Industry代写
Hotel Industry代写

However, workforce compatibility is a common challenge in adopting social media.  Hotel Industry代写

Though the use of social media may be straightforward to handle when compared to other websites, it poses a challenge to hotel operators to make communication (Hofacker and Belanche, 2016). The reason being, language proficiency has become a barrier when creating content for use by the public. Also, hoteliers face financial issues in deciding to invest in technology. Managers are sometimes hesitant to spend more on acquiring new technologies since they may see social media networking as not necessary and significant. Therefore, some hotels end up not investing in social networking and hence lose the advantages that come with it. Hotel Industry代写**成品

Additionally, the hospitality industry is challenged by the implementation and integration of technologies to its functions.

(Popov, Blinova, Kosheleva, Valedinskaya, and Mikhaylets, 2017). One of these challenges is interoperability. There is no standardization in the hotel industry. Hotels are developing their own systems solutions based on their metrics and methodologies in so far as they can achieve technology needs by their guests. As a result, there are many implementations targeted to solve similar service problems. These systems may work in a particular case scenario, but they cannot be extended to have secure sharing capabilities between organizations due to lack of centralization and decentralization of data.

Another challenge is the security and privacy of clients’ data.  Hotel Industry代写

Hotel ICT systems gather sensitive information from guests, including preferences, behavior, and location. Therefore, it is the responsibility of managers to store and protect these data not to expose visitors to physical, economic, and societal threats (Magalhães, de Magalhães, Revett, and Jahankhani, 2017). The system should ensure the security of visitors during and after interactions through robust security implementations that prevent data leaks and theft. Other security primitives should be implemented with the hotel management and information system. A secure system keeps hackers at bay and from injecting malicious programs and codes that threat clients’ security and privacy. Hotel Industry代写**成品

Moreover, the hotel industry is required to have prompt request and delivery of services to clients.

Hotels achieve this by implementing a system that integrates interaction between the guest and the hotel service provider. The system can further be implemented to include automatic guest control, which needs little no human interaction and intervention (Cho, Bonn, Susskind, and Giunipero, 2018). With such a system, there is minimized miscommunications and confusions in request processing. Therefore, the use of robust systems by hotel service providers make the processing of requests faster than when a human is involved. In essence, responsiveness is critical to valuable client service and seamless experience. Also, responsiveness is essential in maintaining the hotel. As such, a slow system hampers the processes and hence lower revenues.

services in Present Research  Hotel Industry代写

The identified research gap is the challenges of technologies and social media adoption and utilization in the hotel industry in Australia.

Thematic Table

Issues Authors Reason
Keeping up with technology trends Kansakar, P., Munir, A., & Shabani, N. The Hotel industry environment is changing, and technologies and clients are dynamic.
Keeping up with social networking Quach J. Using social media to reach out to customers. Increase in the number of connected customers.
Effect of social media on customers behavior Varkaris, E., & Neuhofer, B. Broader accessibility of information.
Adoption and compatibility issues of internet communication Hofacker, C. F., & Belanche, D. Language barrier in public arena. Ignorance due to financial costs.
Poor implementation and integration of IoT systems in hotels Popov, L. A., Blinova, E. A., Kosheleva, A. I., Valedinskaya, E. N., & Mikhaylets, A. V. Lack of interoperability
Security and privacy issues with technologies systems Magalhães, M. J., de Magalhães, S. T., Revett, K., & Jahankhani, H. Require end to end security maintenance. Expensive to sustain and have up to date systems.
Responsiveness Cho, M., Bonn, M. A., Susskind, A., & Giunipero, L. Maintaining a responsive system is expensive to the hoteliers. They have no option but to adopt them to be competitive.

Recommendation  Hotel Industry代写

It is notable that though most companies are implementing technologies in hotel services. As such, hotel service providers should ensure that the techniques adopted to align with the client needs and expectations. Hoteliers can learn about their prospective clients in social media, which has widely been attributed to changing hotel consumer behavior. Before and during the implementation of systems, hotelier should source for those systems that allow interoperability. Most importantly, in system development, developers should have set standards and metric that is suitable for all hotel operators so that inter and intra-organization would be possible. Hotel Industry代写**成品

A sound system that has been developed for use by hoteliers in the industry is likely to have a dedicated vendor. The vendor is responsible for security privacy of the client data, frequent update to close security loopholes and hence create trust between the vendor, hotel providers, and guests. Also, a system with a dedicated vendor is well developed and updated to fit the current needs in the industry.

Conclusion  Hotel Industry代写

The digital way of life adopted by modern consumers have forced hotel service providers to accelerate the adoption of digital technologies. While there is a range of skills that required for successful sustainable development and operations of a hospitality business, it can be concluded that awareness of the benefits and challenges that come with the implementation of technologies is essential for informed management and the trade-off between cost and benefits.

Hotel Industry代写
Hotel Industry代写

References  Hotel Industry代写

Cho, M., Bonn, M. A., Susskind, A., & Giunipero, L. (2018). Restaurant dependence/autonomy in the supply chain and market responsiveness: The moderating roles of information technology adoption and trust. International Journal of Contemporary Hospitality Management, 30(9), 2945-2964.

Quach, J. (2017). Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017, Hospitality Net. Retrieved from https://www.hospitalitynet.org/opinion/4083877.html

Hofacker, C. F., & Belanche, D. (2016). Eight social media challenges for marketing managers. Spanish Journal of Marketing-ESIC, 20(2), 73-80.

Kansakar, P., Munir, A., & Shabani, N. (2019). Technology in the Hospitality Industry: Prospects and Challenges. IEEE Consumer Electronics Magazine, 8(3), 60-65.

Magalhães, M. J., de Magalhães, S. T., Revett, K., & Jahankhani, H. (2017, January). A review on privacy issues in hotels: a contribution to the definition of information security policies and marketing strategies. In International Conference on Global Security, Safety, and Sustainability (pp. 205-217). Springer, Cham.

Popov, L. A., Blinova, E. A., Kosheleva, A. I., Valedinskaya, E. N., & Mikhaylets, A. V. (2017). Contemporary Challenges of Independent Hotels Automation on the Way to Achieving Competitiveness: Focus on the Hotel Services Market of the Black Sea Coast. Eurasian Journal of Analytical Chemistry, 12(7b), 1415-1420.

Varkaris, E., & Neuhofer, B. (2017). The influence of social media on the consumers’ hotel decision journey. Journal of Hospitality and Tourism Technology, 8(1), 101-118.

 

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