A sustainable business model
可持续的商业模式论文代写
In order to sustain in the rapidly rising competitive and globalised business environment, the concept of ···
A sustainable business model is one where a business enters into collaborative partnerships with government regulators
Generating insights from Coca Cola
In order to sustain in the rapidly rising competitive and globalised business environment, the concept of cross sector partnership has become an emerging issue. The number of cross sector associations has increased significantly over the past fifteen years. This type of associations comes in various structures, starting from coalitions between company and government regulators to non government organizations (NGOs) (Bansal, 2002).
The alliances also can take place between companies and micro finance institutions and different industries. These collaborations are formed primarily to address the sustainability all over the world. The collaboration with the government regulators specifically helps the organizations to regulate the consumer demand and supply of the products with a strong environmental force. Moreover, with the strong regulations, the organizations can use the available resources optimally and in perfect way to drive the sustainability in business operation (Baker, 2007).
In this background, the present paper is prepared to discuss the effectiveness of going into collaboration with the government regulators and the formation of a sustainable commercial framework for the collaboration. After describing the benefits of collaborate with government regulators for creating sustainable business model, the case of Coca Cola has been considered to identify how it has achieved the benefits of government collaborations and created a sustainable business model.
The collaborative partnership with government regulators can enhance the level of competency through . Which the organizations can solve their problem that a single company cannot solve. The competency level of both the organizations increase as all the resources, skills, knowledge and technology gets merged (Doppelt, 2003).
译文：可持续的商业模式是企业与政府监管机构建立合作伙伴关系的一种模式 商业模式
从可口可乐中产生见解
为了在迅速增长的竞争和全球化的商业环境中维持生存，跨部门伙伴关系的概念已成为一个新兴问题。在过去的十五年中，跨行业协会的数量已大大增加。从企业和政府监管机构之间的联盟到非政府组织（NGO），这种类型的协会具有各种结构（Bansal，2002年）。联盟也可以发生在公司与微型金融机构以及不同行业之间。这些合作主要是为了解决全世界的可持续发展问题。
与政府监管机构的合作特别有助于组织利用强大的环境力量来调节消费者的需求和产品供应。而且，有了严格的法规，组织可以最佳地，完美地利用可用资源来推动业务运营的可持续性（Baker，2007）。在这种背景下，本文准备讨论与政府监管机构进行合作的有效性，以及为合作建立可持续的商业框架。在描述了与政府监管机构合作以创建可持续商业模式的好处后，可口可乐案例被认为是确定可口可乐如何实现政府合作的好处并创建可持续商业模式。
与政府监管机构的合作伙伴关系可以提高能力水平，组织可以通过该能力来解决单个公司无法解决的问题。随着所有资源，技能，知识和技术的融合，两个组织的能力水平都将提高（Doppelt，2003年）。
Additionally
Substantial level of knowledge about the sustainability challenges generates from a large number of stakeholders (Driscoll & Starik, 2004). The alliance between government regulators and a business enterprise can address the sustainability issues primarily by balancing the utilization and reformation of resources and intending to protect the human lives, animals and other species i.e, by focusing on the developing eco friendly business environment.
On the contrary, the government also obtains benefits from the collaboration as they face significant challenges due to poor economic growth and economic crisis. Therefore, the government regulators also need to put their economy on the path to achieve sustainable growth and gain the confidence of citizens (Stubbs & Cocklin, 2008).
Therefore, in the modern economy, the organizations can attain sustainable competitive advantage by collaborating with the government regulators. This is because the collaboration helps to promote growth of the organization, provide adequate investment, facilitate innovation potential, and explore market opportunities (Mintzberg, 1983).
译文：此外 商业模式
此外，大量的利益相关者对可持续性挑战也有大量的了解（Driscoll＆Starik，2004）。政府监管机构与商业企业之间的联盟可以通过平衡资源的利用和改革以及旨在保护人类生命，动物和其他物种，即着眼于发展生态友好的商业环境，来解决可持续性问题。相反，由于不良的经济增长和经济危机，政府也面临着巨大的挑战，因此政府也从合作中受益。因此，政府监管机构还需要将其经济置于实现可持续增长和获得公民信任的道路上（Stubbs＆Cocklin，2008）。因此，在现代经济中，组织可以通过与政府监管机构合作来获得可持续的竞争优势。这是因为这种合作有助于促进组织的成长，提供足够的投资，促进创新潜力并探索市场机会（Mintzberg，1983）。
Apart from the financial perspectives
The collaborations with the government regulators also help to develop the shared principles of the organizations all through the various cultural contexts. Additionally, it can put some restrictions on the entry of new firms into the industry (Griffiths & Petrick, 2001). Therefore, it is understood that collaborative partnership with government regulators helps significantly to set up a sustainable business model not only in environmental conscious manner but also by increasing corporate values.
To identify the importance of creating collaborative partnerships with government regulators for setting up a sustainable business model . The case of Coca Cola has been considered. The Coca Cola Company has shown positive approach towards creating a strong collaboration with various stakeholders. The company is connected with a number of stakeholder associations in the form of both official and informal settings all through the Coca Cola Company’s network.
The company’s associations spread over all gatherings with regional, domestic and nationwide associations to continuous trade with bottlers, suppliers and buyers (Kenan Institute Asia , 2010). At a universal level, the company is effectively associated with numerous partners with varied activities. Two main organizations are United Nations Global Compact and the World Economic Forum, involving a primary aim that the company can deal with compressing universal complexities (Shapiro, 2010).
译文：除了财务方面的考虑外 商业模式
与政府监管机构的合作还有助于在各种文化背景下发展组织的共同原则。此外，它可能对新公司进入该行业施加一些限制（Griffiths＆Petrick，2001）。因此，可以理解的是，与政府监管机构的合作伙伴关系不仅以环保意识而且还通过提高企业价值，极大地帮助建立了可持续的商业模式。
为了确定与政府监管机构建立合作伙伴关系对建立可持续商业模式的重要性，我们考虑了可口可乐的案例。可口可乐公司展示了积极的方法来与各种利益相关者建立强有力的合作关系。该公司通过可口可乐公司的网络以正式和非正式的形式与许多利益相关者协会建立了联系。该公司的协会遍及与地区，国内和全国协会的所有聚会，并持续与装瓶商，供应商和采购商进行贸易（亚洲Kean Institute亚洲，2010年）。在全球范围内，公司可以有效地与众多合作伙伴开展各种活动。 两个主要组织是联合国全球契约组织和世界经济论坛，其主要目的是使公司能够应对压缩普遍性的问题（Shapiro，2010年）。
With a strong association with external stakeholder associates
The company has distinguished and addresses issues by uniting the skill, information and enthusiasm of numerous associations and people. This approach has helped them to accomplish far more prominent positive effect on ecological, social and different issues than by working alone. Coca Cola has tied up with many government regulators, namely, foreign investment advisory councils, chambers of commerce and recycling.
The collaborative network has helped Coca Cola to govern the political influences, advocacy of public policy and trade partnerships. The Political Action Committees (PACs) of Coca Cola is operated by following all the rules and regulations of US laws and corresponding legal system ( The Coca-Cola Company , 2015). Senior government officials provide advice to the board members of Coca Cola Company all through the years on regular interval to improve the advocacy efforts.
The company has put a strong effort by collaborating with the government. They took further steps to protect the sources of local water by implementing source water protection plans (SWPPs) through the bottling partners (The Coca-Cola Company, 2015). The process has been implemented in over hundred societal water shade reinstatement ventures in the United States.
As such, Coca-Cola made an investment of $660,000 for USDA ventures (Purt, 2014). The National Forest Foundation and Coca-Cola jointly created two-third of the aggregate financing for the organization, with Federal government dollars representing the rest. A few protesters, involving Bragg, are worried that irreconcilable circumstances could conceivably emerge from collaborations between enterprises and Federal government. The USDA, the office accused of setting dietary rules .
译文：与外部利益相关者有很强的联系 商业模式
法比单独工作帮助他们在生态，社会和其他问题上实现了更为显着的积极影响。可口可乐与许多政府监管机构紧密合作，即外国投资咨询委员会，商会和回收利用。
协作网络帮助可口可乐公司管理政治影响力，倡导公共政策和建立贸易伙伴关系。可口可乐政治行动委员会（PAC）的运作遵循美国法律和相应法律制度的所有规则和法规（可口可乐公司，2015年）。多年来，政府高级官员定期向可口可乐公司董事会成员提供建议，以改善宣传工作。
该公司通过与政府的合作做出了巨大的努力。他们通过装瓶合作伙伴实施源水保护计划（SWPP），采取了进一步措施来保护当地水源（可口可乐公司，2015年）。该过程已在美国数百家恢复水帘的企业中实施。
因此，可口可乐向美国农业部投资了66万美元（Purt，2014年）。国家森林基金会和可口可乐共同为该组织筹集了三分之二的资金，其余的则由联邦政府提供。一些涉及布拉格的抗议者担心，企业与联邦政府之间的合作可能会产生不可调和的情况。美国农业部（USDA）被指控制定饮食规定。
And in addition farming approaches
Could be seen as accepting money related help from an organization that is specifically affected by its choices. At the same time, the World Wildlife Fund (WWF) which is a principal conservation association is also supported by the collaboration obtained through government support (Butler & Tischler, 2015). Through WWF, Coca Cola works at various levels so that future resources can be protected.
WWF’s way to deal with saving the environment’s natural resources consolidates its worldwide span with an establishment in science to guarantee the conveyance of inventive arrangements that address the issues of both individuals and nature. Understanding the key estimation of joint effort, the Company reported a transformational association with WWF on June 5, 2007 to move in the direction of rationing and ensuring freshwater resources around the globe (Ward, 2014).
Throughout the years, the organization has given functional case of how effective cross-division joint efforts can prompt preservation wins, proficiency picks up and benefits for individuals, nature, and business. Both the parties, namely, The Coca-Cola as well as the U.K. Government of International Development (DFID) declared associations to promote young ladies residing in Nigeria by furnishing them to training and trading skills that can help them to move forward in the society.
Jointly, the Coca-Cola Company and DFID have contributed more than £7 million to give chances to these Nigerian young ladies (The Coca-Cola Company, 2014). They are working in organization with executing accomplice Mercy Corps to dispatch the Educating Nigerian Girls in New Enterprises (ENGINE) program. Motor has engaged more than 10,000 young ladies by giving them preparing programs intended to assemble their monetary, entrepreneurial and authority abilities.
译文：农耕方式 商业模式
可以看作是接受受其选择特别影响的组织提供的与金钱相关的帮助。同时，作为主要保护协会的世界野生动物基金会（WWF）也得到了政府支持下的合作的支持（Butler＆Tischler，2015）。通过世界自然基金会，可口可乐在各个层面开展工作，从而可以保护未来的资源。
世界自然基金会以节省环境资源的方式通过建立科学机构来巩固其在世界范围内的地位，以确保能够传达解决个人和自然问题的发明安排。了解共同努力的关键估算后，公司于2007年6月5日报告与世界自然基金会建立了转型协会，以朝着定量配给和确保全球淡水资源的方向发展（Ward，2014年）。
多年来，该组织一直在发挥功能性案例，说明有效的跨部门联合努力如何促进成功的保存，熟练程度的提高以及对个人，自然和企业的利益。双方，即可口可乐公司和英国国际发展政府（DFID）都宣布成立协会，通过为在尼日利亚的年轻女士提供培训和交易技能来促进他们在社会中的发展，从而促进他们的发展。
可口可乐公司和英国国际发展部共同出资700万英镑，为这些尼日利亚年轻女性提供了机会（可口可乐公司，2014年）。他们正在与执行同谋的Mercy Corps合作，组织“新企业教育尼日利亚女孩”（ENGINE）计划。摩托通过为她们提供旨在提高其金钱，企业家和权威能力的计划，吸引了10,000多名年轻女士。
Upon fruition
Every lady has the chance to browse various organizations and vocation open doors, incorporating help with beginning their own particular organizations as miniaturized scale retailers of Coca-Cola items. In order to minimize the risks arises from complex health and environment; it becomes crucial for each organization to create a difference in product characteristics.
Therefore, the Coca Cola Company has created a partnership with government regulatory authorities under the name “Golden Triangle” and relies on them to generate much collective impact on product characteristics. The company has adopted Golden Triangle association strategy to deal with the stakeholder engagement proceedings, spreading over people in general, and private and civil society segments.
The company has perceived and grasped the synergistic force of associations . That can accomplish much more noteworthy aggregate effect than would be conceivable by any one association working in separation (Kenan Institute Asia , 2010). The Golden Triangle organization approach is a center of Coca Cola’s business procedure, and can encourage maintainable business development, ecological stewardship and social advancement.
译文：取得成果后 商业模式
每位女士都有机会浏览各种组织和打开门户，结合帮助建立自己的特定组织作为微型可口可乐产品零售商。为了最大程度地减少复杂的健康和环境带来的风险；对于每个组织而言，在产品特性上产生差异都变得至关重要。
因此，可口可乐公司与政府监管机构建立了名为“金三角”的合作伙伴关系，并依靠它们对产品特性产生巨大的集体影响。该公司已采用金三角协会战略来处理利益相关者的参与程序，遍及一般人群，私人和民间团体。
公司已经意识到并掌握了协会的协同力量。这可以实现比任何一个从事分离工作的协会所能想象到的更为显着的总体效果（亚洲肯亚研究所，2010年）。金三角组织方法是可口可乐业务流程的中心，可以鼓励可维持的业务发展，生态管理和社会进步。
Therefore
As a concluding remark it can be stated that Coca Cola has established a very strong sustainable business model by creating collaboration with government regulators. Utilizing rules and regulations specified by UK government . The company is able to establish an eco friendly water management plan along with a suitable agricultural plan.
The board members of the company always get valuable advices from the government officials on regular basis. The alliance with government has also helped Coca Cola to maintain a strong financial base after getting financial assistance. The creation of World Wildlife Fund (WWF) has helped to enable the company to utilize the resources optimally.
It is also observed that young ladies living in Nigeria are also getting help to become furnished with the entrance to training and business aptitudes that will help them to succeed. Overall, it can be concluded that by creating collaborative governance with government regulatory authorities, an organization can successfully implement sustainable business model and attain competitive advantage.
译文：所以 商业模式
最后，可口可乐可口可乐通过与政府监管机构建立合作关系，建立了非常强大的可持续商业模式。使用英国政府规定的规章制度。该公司能够建立一个生态友好的水管理计划以及合适的农业计划。
公司董事会总是定期从政府官员那里获得宝贵的建议。与政府的联盟还帮助可口可乐在获得财务援助后保持了强大的财务基础。世界野生动物基金会（WWF）的创建有助于使该公司以最佳方式利用资源。
还观察到，居住在尼日利亚的年轻女士也正在获得帮助，以适应培训和业务才能的入口，这将有助于他们获得成功。总体而言，可以得出结论，通过与政府监管部门建立协作式治理，组织可以成功地实施可持续业务模型并获得竞争优势。
References
The Coca-Cola Company . (2015). Annual sustainability report. The Coca-Cola Company .
Baker, S. (2007). Sustainable development as symbolic commitment: Declaratory politics and the seductive appeal of ecological modernisation in the European Union. Environmental Politics , 16, 297-317.
Bansal, P. (2002). The corporate challenges of sustainable development. Academy of Management Executive , 16 (2), 122-131.
Butler, D., & Tischler, L. (2015). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too). UK: Penguin UK.
Doppelt, B. (2003). Leading change toward sustainability: A change-management guide for business, government and civil society. Sheffield, UK: Greenleaf.
Driscoll, C., & Starik, M. (2004). The primordial stakeholder: Advancing the conceptual consideration of stakeholder status for the natural environment. Journal of Business Ethics , 49 (1), 55-73.
Griffiths, A., & Petrick, J. A. (2001). Corporate architectures for sustainability. International Journal of Operations & Production Management , 21, 1573-1585.
Kenan Institute Asia . (2010). CSR Case Studies: Coca-Cola. UNDP.
Mintzberg, H. (1983). Structure in fives: Designing effective organizations. London: Prentice Hall.
Purt, J. (2014). Collaborating for sustainability: what business partnerships work best? The Gurdian.
Shapiro, A. L. (2010). Coca-Cola Goes Green. Forbes magazine.
Stubbs, W., & Cocklin, C. (2008). Conceptualizing a “Sustainability”. Organization & Environment , 21 (2), 103-127.
The Coca-Cola Company. (2015). Stakeholder Engagement. The Coca-Cola Company.
The Coca-Cola Company. (2014). The Coca-Cola Company and the U.K. Government of International Development Partner to Empower Young Women in Africa. The Coca-Cola Company.
Ward, J. I. (2014). Coca-Cola’s new formula for water stewardship: government partnership. The gurdian.
