Analysis of External Business Environment

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External Business Environment

Business Environment代写 All business organizations are open to the external environment and some are beyond the organizations’ control.

Introduction

The external business environment is the exogenous factors to the business organization that direct or indirect impact on its performance. All business organizations are open to the external environment and some are beyond the organizations’ control. The environment provides some kind of constraints, threats, and opportunities to the organization that influences on how decisions are made and transaction carried. The external environment of an organization influences decisions seeking market competitiveness, regardless of the industry that the organization is operating.

The Influence of the External Environment on the Organization Business Environment代写

External environmental factors affect the business organization differently. The study of the influence of external environmental aspects of the organization relate to the political, legal, economic, social and technology (Wheelen & Hunger, 2010).111

Political Environment Business Environment代写

How political environment impinge on firms activities, ranging from the nature of political structures and its institutions and processes, to how the government is involved in the economy and market.

Economic Environment Business Environment代写

These are government roles in both national and local levels that affect demand and supply sides of the market. The economic environment includes fiscal and monetary measures.

Social, Culture and Demographic Environment Business Environment代写

These factors affluence decisions made on demand and supply. For instance, culture, affect the product being produced or supplied, the market, and the prices to charge for the products. Demographic factor includes variables like age, income, educations levels gender, occupation etc. These variables have the influence on the decision made by any rational business organization.

Technological Environment Business Environment代写

Technology is found in all areas of business value-chain. Investment in advanced technologies has become a key to modern organizations. Firms become more competitive by integrating these new technologies into their production process.

Legal Environment Business Environment代写

Organizations operate within the guidelines of the law. The law has a direct or indirect impact on their activities. They provide guidelines on how the business will relate to customers, organization status, and methods of carrying business. Changes to laws have a direct impact on firms operations because they are required to adjust accordingly.

Problems and Challenges Faced by Organizations

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Evaluate the Macro and Micro Environmental Influences on an Organization

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(Source: Amarsy, (October 14, 2015). How To Scan Your Business Model Environment For Disruptive Threats And Opportunities [blog]. Strategyzer. Retrieved from: http://blog.strategyzer.com)

Research Industry Specific Factors to the Organization Decision-Making Process

Nooraie (2012) claimed that decision making is a difficult but important process of the manager in any organization. He emphasized that the managers need to have a comprehensive understanding of the decision-making process so that it is effective.

Decision-making process involves:

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Oil/Gas Industry Business Environment代写

Decision-making process in the oil industry is considered one of the most important. The decisions made are inherently risky, long-term, complex, and unstructured and has a great impact on the specific firms’ future.

Nooraie, (2012) categorized these factors as,

1.Decision specific factors – like familiarity, the magnitude of impact, threats or crisis, or opportunity, risky, and complexity of the decision.

2.Industry features – like organization size, structure, power, performance, and slack.

3.Environmental characteristics – like environmental dynamism, opportunity or threats, hostility, heterogeneity, and uncertainty.

4.Management characteristics – the propensity to risk, competence, cognitive features, and vision.

Business Case

Potential Growth Opportunities Based on Analysis of External Environmental Factors

The Failure of Kodak Business Environment代写

Kodak invented digital technology but missed an opportunity to grow with that technology. The failure to adapt to digital technology destroyed Kodak film-based business model. Kodak organization’s failure to foresee how digital photography was likely to disrupt their business led it bankrupt. The management was aware of technological changes in digital photography, but they failed or did not even bother to make an adaptive system.

Kodak difficulty with Technology Transition Business Environment代写

The first challenge for Kodak was technology. Shifting their complex filmmaking technology to semiconductors in digital technology became rigid. This happened because semi-conductors had different learning curves from Kodak, and it was outside Kodak core capability and management abilities. The companies which were able to manufacture digital processing cameras found the most cost-effective and efficient methods. They were able to offer the best prices and quality to customers.

Sales on the side of Kodak continued to decline over time. As a result, they opted to cut down batches and increase prices forcing customers to transition to affordable and more effective technology.

Influences of External Environment on which Kodak Operated Business Environment代写

1. Completion environment – Kodak failed to be competitive in a market where digital technology was affordable.

2. Technology environment – The Company failed to scale down their manufacturing and management capabilities.

3. Market changes – when digital technology emerged in the market, Kodak eco-system was drastically affected and the company could not continue to sustain its product in the market.

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References Business Environment代写

Amarsy, (October 14, 2015). How To Scan Your Business Model Environment For Disruptive Threats And Opportunities [blog]. Strategyzer. Retrieved from: http://blog.strategyzer.com)

Kodak Website; available at: www.kodak.com

Mui, C. (2012, January 18). How Kodak Failed. Retrieved from https://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/#4b80bb566f27

Nooraie, M (2012), Factors Influencing Strategic Decision-Making Processes, International

Journal of Academic Research in Business and Social Sciences, Vol. 2, No. 7

Shih, W. (2016, May 20). The Real Lessons From Kodak’s Decline. Retrieved from https://sloanreview.mit.edu/article/the-real-lessons-from-kodaks-decline/

Wheelen., Thomas, L., Hunger., David, J. (2013). Strategic management and business policy: Toward global sustainability. (ed 13). USA: Pearson.

Worthington, I., & Brtton, C. (2006). the business environment (5th ed.). Retrieved from modir21.com

 

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