Question and Answer
Positioning Statement for Regina
商科代写 We are at the internet age where speed, security, and convenience are the key elements that define every technology we use.
We are at the internet age where speed, security, and convenience are the key elements that define every technology we use. It is not time to wander on how to integrate various technologies for convenience. I mean who does not want to feel emotional, intellectually, behaviorally, and physically connected to their latest technology acquisition? I guess you do.商科代写
If that is the case, are you young, outgoing and a tech survey? Do you take a lot of pictures that you wonder how and where to save them to save on space and share with your friends? Do you have social media platforms like Facebook, MySpace, and others and always eager to send and share photo messages? Do you have the latest camera phone that you use to capture elegant pictures of your friends that you wish to keep memories of in your desktop or PC? Do you enjoy fast internet and wireless sharing and you would want a solution to connect your laptop or desktop with your phone? You have all these, but you find it challenging to connect to your latest smartphone to your computer.
Worry no more because PicDeck is here to sort you out. With PicDeck you can send pictures instantly to your computer wirelessly and instantly with not even a touch of the button. It is easy and fast. All you need to have is a PicDeck app in your phone and computer PC or desktop, subscribe and boom you are ready to go wild in photo sharing and save without much hustle and pain. There is no other app in the market like PicDeck that bridges the gap between you, your phone, and PC to allow you share pictures wireless, fast and conveniently.
hy PicDeck 商科代写
i.PicDeck is the latest in the market. No other application offers the best services as we do.
ii.Our app services offer more convenient imaging experience.
iii.The app keeps you at handy with your computer and smartphone.
iv.All these benefits plus affordability.商科代写
Theme to Emphasize in Creating a Positioning Statement
According to Gary, buyer behaviors fundamental in defining the target market segment. He broadly categorized buyer behavior in three broad categories of environment, buyer’s black box, and buyer response (p. 135). Each of these categories is further subcategories that give specific definitions of a segment. In the context of PicDeck market, the most appropriate market segment needs to be internet and tech survey, love social media and sharing pictures, and most probably a young person. In addition to these aspects, the segment needs to be able to afford a monthly subscription fee for the app. Besides, the segment must be willing to go with the latest technologies and is willing and able to adopt them.商科代写
The selected persona for this segment is Regina. She is from a middle-class family meaning that she can afford to acquire the PicDeck. Regina is a tech survey and relies entirely on the internet and social media platforms like Facebook and MySpace to connect to her friends and family. She loves socializing and takes a spontaneous picture of her and friends which necessitate her to have a way of connecting to her computer for storage of these pictures. On top of these, she loves managing her photos using her PC. She needs a convenient way of connecting her laptop to her phone. Therefore, PicDeck app services are most suited to her needs.
Work Cited 商科代写
Gary, Armstrong. Marketing: an introduction. Pearson Education India, 2009. ISBN: 0-13-414953-X, pp. 1-675.
问题和答案
里贾纳的定位声明
在互联网时代，速度，安全性和便利性是定义我们使用的每种技术的关键要素。现在不是时候徘徊于如何集成各种技术以方便使用了。我的意思是说，谁不想对他们最新的技术获得情感，智力，行为和身体上的联系？我想你是。
如果是这样，您是年轻，外向且从事技术调查吗？您是否拍了很多照片，想知道如何以及在哪里保存这些照片以节省空间并与您的朋友分享？您是否拥有Facebook，MySpace等社交媒体平台，并且始终渴望发送和共享照片消息？您是否拥有用于捕获朋友的精美照片的最新照相手机，并希望将其保存在台式机或PC中？您是否享受快速的互联网和无线共享，并且想要一种将笔记本电脑或台式机与手机连接的解决方案？您拥有了所有这些，但是发现将最新的智能手机连接到计算机具有挑战性。不用担心，因为PicDeck在这里可以解决您的问题。使用PicDeck，您可以立即将照片无线地和即时地发送到您的计算机上，甚至不需按一下按钮。简单，快速。您只需要在手机和计算机PC或台式机上安装PicDeck应用程序，即可订阅并迅速发展，可以随时进行照片共享并节省很多精力。市场上没有像PicDeck这样的其他应用程序可以弥合您，手机和PC之间的差距，从而使您可以无线，快速，方便地共享图片。
为什么选择PicDeck
i.PicDeck是市场上最新的产品。没有其他应用程序能够像我们一样提供最好的服务。
ii.我们的应用程序服务提供了更便捷的影像体验。
iii.该应用程序使您可以轻松使用计算机和智能手机。
iv.所有这些好处加上负担能力。
创建定位声明时要强调的主题
Gary认为，买方行为是定义目标细分市场的基础。他将购买者的行为大致分为以下三类：购买者的黑匣子和购买者的反应（第135页）。这些类别中的每一个都是进一步的子类别，这些子类别给出了细分的特定定义。在PicDeck市场的背景下，最合适的细分市场应该是互联网和技术调查，热爱社交媒体和共享图片，并且很可能是年轻人。除了这些方面，该细分市场还需要能够支付该应用程序的每月订阅费。此外，该部门必须愿意采用最新技术，并愿意并能够采用它们。
该细分市场的选定角色是Regina。她来自中产阶级家庭，这意味着她有能力购买PicDeck。里贾纳（Regina）是一项技术调查，完全依靠Facebook和MySpace等互联网和社交媒体平台与她的朋友和家人建立联系。她喜欢社交，并自发地拍摄自己和朋友的照片，因此她必须有一种连接到计算机以存储这些照片的方式。最重要的是，她喜欢使用PC管理照片。她需要一种方便的方式将笔记本电脑连接到手机。因此，PicDeck应用程序服务最适合她的需求。
