市场分析代写态势分析代写 Situation Analysis代写

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Motiv Ring Situation Analysis

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市场分析代写 Motiv Ring Situation Analysis：The customer profile for Motiv ring consists of the following geographic, demographic, and ···

Background

Motiv is a company that makes and produces small lightweight fitness trackers (Motiv, n.d). The company was founded by Curt von Badinski, Peter Twiss, Mike Strasser and Eric Strasser and established headquarter at 179 11th Street San Francisco, CA. 94103 USA. Together they designed and produced a motiv ring which one of its kind stylish fitness tracker that is unlike the traditional wearable fitness gadgets, it fit in a ring.

People are becoming aware of their body health issues and much of the campaign awareness that is created by the health institutions have promoted the growth of wearable fitness devices (Walker & Roshan, 2018). Motiv is an advanced electrical system that has wireless networking and processing capabilities to the external device like a smartphone. It is one of the modern and intelligent wearables. The ring is used to monitor heart rate, general body fitness as well as sleep tracking. According to Garner (2014), a market research firm, there is high growth and demand for fitness devices like motiv ring.

Situation analysis 市场分析代写

Market Analysis of Motiv ring

Motiv ring is a new device in the market and therefore a strategic plan needs to be adapted for market penetration. A better understanding of the market is the key to popularizing the product. Under market analysis much on customers will be addressed as well as competition.

Market demographics

The customer profile for Motiv ring consists of the following geographic, demographic, and behavior factors.

Geographic factors 市场分析代写

The ring majorly targets the population living in urban centers who are mostly elites in the society. They are at the middle-class level and they can afford to buy the ring. They are self-aware and need to keep watch of their body function especially the heart. These are able to afford the ring without much concern for the cost.

Demographic

Motiv ring target both male and female of age between 30 above years. The ratio is likely to be 51%:49% male: female. The likely individual income of these groups is estimated to be $38,000-$75,000. Most of the prospective customers are living single and estimated at 67%, compared to married at 33%. Most of the customers are also graduate both employed and in self-employment. The corporate customers take the highest percentage of likely customer.

Behavior Factors

The buyers of fitness devices have recognized the need for physical fitness in their lives. Most have exercise schedules in their daily or weekly activities which form is a routine for years. The customers use the fringe benefits offered at their place of work as part of their own compensation package.

Market Needs 市场分析代写

Motiv Company provides its customers with a health care cost management program for employees that increase employee productivity and decrease overall business costs. Motive seeks to offer the following benefits that are important to their customers:

Convenience – the company have realized how convenience affects consumption, and therefore, it makes motiv ring convenient to customers the best way possible.
Result-oriented service – Motiv is working to improve the market strategy in order to increase and maintain it, customers. The company strives to address the customers’ needs to gain much-needed customer loyalty hence attract more market.
Customization – the motiv ring is customized to fit the needs and requirements of customers.

Competitors 市场分析代写

The main competitors for Motiv ring are:

YMCA – this Motiv rival market to the low-income people who are looking for affordable fitness devices
Basic fit – is a large company in Europe where it is a market leader. Its model is to offer affordable fitness services to the clients by use of membership plans.
RedBrick Health – offers health management services to its clients. It focuses on managing the wellness of their customers by offering health initiatives that fit them.
Huami – is the biometric and data-driven company the offer services in smart wearable devices. Has branded itself in the market with own devices which directly compete with Motiv ring.

SWOT Analysis 市场分析代写

This is one of the widely used concepts for analyzing a company and a product. In case, motiv requires market and product analysis. The analysis is used to evaluate the strengths, weaknesses, opportunities, and threats in the company and the product.

Opportunities

These are the areas that the company can exploit for the growth of the product. The advantages come from external forces which include the political, economic, social, and cultural environment.

The dynamic and rapid change in the internet of things is revolutionizing the interconnectedness of various devices in the internet infrastructure. The internet of things is expected to offer advanced device connectivity more than just machine-to-machine connectivity (Höller et al., 2014). It will also offer different protocols, domains, and applications. This development of interconnection of devices usher in the automation of various fields and this will open opportunities for application of a Smart Grid (Kumar & Bhimasingu, 2015).

The developments in the sports industry are also contributing to the growth in the market for wearable devices. Many countries have recently started to fund sports activities for purposes of social development. The accelerated growth in the sports industry promotes sports consumption and hence more motiv ring has an opportunity for expansion of its market.

There is a domestic social shift which has increased the market for wearable sports equipment. People have personal gyms in their house and they acquire such devices to track their body reaction to exercises.

Most people have changed their lifestyle significantly. The realization of health issues is a factor that has contributed to the development of fitness groups (Park, Kim & Kwon, 2016). The networking of people is on the rise because of internet connections and social media platforms. The Internet has brought convenience which and the wearable devices has exploited on this niche.

Threats

Privacy issues

Security and privacy issues are plaguing the wearable device industry. The wearable devices use internet technologies to connect to the phone displays. The transmission of data from the two devices may be vulnerable to a security breach (Chester, J. 2017).

Use of energy

The energy needs of the wearable devices cannot be ignored. There is a need to improve on the amount of energy consumed by these devices.

Security issues

Majority of consumers are concerned with their security from by-products of high-tech products (Barcena, Wueest & Lau, 2014). They worry about the radiation emission, explosion, and other pollutions from wearable devices. Therefore, there are debates various debates on the safety and reliability of these devices which might affect their market.

Strengths 市场分析代写

These are features of Motiv that are advantageous over the other products. The Motiv ring has the advantage of being hands-free, environmentally friendly, and convenient. Other advantages include:

i. They are small and wearable as a ring

ii. They offer better experience via an internet connection with mobile devices

iii. The devices are scientific and accurate on the data sent to the users

iv. They help the users with the training and fitness program

Weaknesses 市场分析代写

Although a groundbreaking device in the market of wearable devices, Motiv ring has weaknesses which are a deterrent to their market (Austen, 2015). A report by Endeavor Partners has shown that one-third of wearable devices in America are likely to be abandoned users after six months. This is a reflection of wearable device downsides (Endeavour Partners – Medium, 2014).

These concerns reflect the wearable fitness equipment are affected by several inherent downsides

High prices – the high-tech and customization of Motiv make it cost high prices limiting affordability and hence demand in the market(Kalinauckas, 2015).
Low profits margins – the market for wearable is at an infant stage. The wearable technology is still in the development stage and most are in the conception and development stages. This lower trust from the customers thus reducing the market and profits.
They have low market coverage – the high prices of Motiv because of high technology used, make it have low market coverage and sales. It does not have a rigid demand.

The development opportunities of Motiv ring are better than the threats facing it. The advantages to Motiv ring outweigh the disadvantages. The disadvantages cannot be ignored. Therefore, Motiv Company should seize the opportunities for development that will increase the success of the motiv ring in the market.

References 市场分析代写

Austen, K. (2015). The trouble with wearables. Nature, 525(7567), 23-24.

Chester, J. (2017). Health wearable devices pose new consumer and privacy risks. Center for Digital Democracy. Washington, DC: American University.

Motiv. (n.d). Fitness tracker, sleep tracker & heart rate monito. Retrieved from https://mymotiv.com/

Garner, C. (2014). American health care’s temporal order. SSRN Electronic Journal. doi: 10.2139/ssrn.2385780

Höller, J., Boyle, D., Karnouskos, S., Avesand, S., Mulligan, C., & Tsiatsis, V. (2014). From machine-to-machine to the internet of things. Amsterdam: Academic Press.

Endeavour Partners – Medium. (2014). Inside wearables Part 2. Retrieved from https://blog.endeavour.partners/inside-wearables-part-2-july-2014-ef301d425cdd

Kumar, Y., & Bhimasingu, R. (2015). Key Aspects of smart grid design for distribution system automation: Architecture and Responsibilities. Procedia Technology, 21, 352-359. doi: 10.1016/j.protcy.2015.10.047

Kalinauckas, A. (2015). Wearable technology. Engineering & Technology, 10(4), 36-43. doi: 10.1049/et.2015.0416

Park, E., Kim, K., & Kwon, S. (2016). Understanding the emergence of wearable devices as next-generation tools for health communication. Information Technology & People, 29(4), 717-732. doi: 10.1108/itp-04-2015-0096

Barcena, M., Wueest, C., & Lau, H. (2014). How safe is your quantified self? Symantec. Retrieved from https://www.symantec.com/content/dam/symantec/docs/white-papers/how-safe-is-your-quantified-self-en.pdf

Size, F., Size, F., & Wire, B. (2018). Global Stretchable Conductive Materials Market 2018-202: Increasing Demand for Wearable Devices to Boost Growth. Technavio. Retrieved from https://www.businesswire.com/news/home/20180704005227/en/Global-Stretchable-Conductive-Materials-Market-2018-2022-Increasing

Walker, S., & Roshan, R. (2018). The small revolution is making big waves. Wearable technology. Retrieved from https://technology.ihs.com/api/binary/532944?attachment=true

Motiv戒指态势分析

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市场分析代写 Motiv环情况分析：Motiv环的客户资料包括以下地理，人口统计和···

背景

Motiv是一家制造和生产小型轻便健身追踪器的公司（Motiv，n.d）。该公司由Curt von Badinski，Peter Twiss，Mike Strasser和Eric Strasser创立，并在加利福尼亚州旧金山第11街179号成立了总部。 94103美国。他们共同设计和生产了mot环，该环是一种时尚的健身追踪器，与传统的可穿戴健身小工具不同，它适合放在环中。

人们开始意识到自己的身体健康问题，并且由健康机构创建的许多运动意识都促进了可穿戴健身设备的增长（Walker＆Roshan，2018）。 Motiv是先进的电气系统，具有对智能手机等外部设备的无线联网和处理功能。它是现代和智能的可穿戴设备之一。该环用于监视心率，全身健康状况以及睡眠跟踪。根据市场研究公司Garner（2014）的研究，对健身设备（如动感环）的需求增长迅猛。

形势分析市场分析代写
Motiv环的市场分析

Motiv环是市场上的一种新设备，因此需要针对市场渗透调整战略计划。更好地了解市场是产品推广的关键。根据市场分析，将解决许多关于客户以及竞争的问题。

市场人口统计

Motiv戒指的客户资料包括以下地理，人口统计和行为因素。

地理因素市场分析代写

指环主要针对居住在城市中心的人口，这些人口大多是社会上的精英。他们是中产阶级，他们买得起戒指。他们具有自我意识，需要时刻注意自己的身体功能，尤其是心脏。这些能够负担得起的戒指，而不必担心成本。

人口统计

Motiv环针对年龄在30岁以上的男性和女性。男性与女性的比例可能为51％：49％。这些群体的可能个人收入估计为$ 38,000- $ 75,000。大多数潜在客户都是单身，估计为67％，而已婚者为33％。大多数客户也都已就业和自谋职业。公司客户占潜在客户的百分比最高。

行为因素

健身器材的购买者已经意识到在生活中对身体健康的需求。大多数人在每天或每周的活动中都有锻炼计划，这是多年的惯例。客户将其工作场所提供的附带福利作为自己的补偿计划的一部分。

市场需求市场分析代写

Motiv Company为客户提供了针对员工的医疗保健成本管理计划，以提高员工的生产率并降低总体业务成本。 Motive力图提供对客户重要的以下好处：

便利性-公司已经意识到便利性如何影响消费，因此，它使动机环以尽可能最佳的方式方便了客户。
以结果为导向的服务– Motiv正在努力改善市场策略，以增加和保持客户。该公司致力于满足客户的需求，以获取急需的客户忠诚度，从而吸引更多的市场。
定制–动机环是定制的，可以满足客户的需求。
竞争对手市场分析代写

Motiv戒指的主要竞争对手是：

基督教青年会（YMCA）–这是Motiv的竞争对手市场，面向正在寻找负担得起的健身器材的低收入人群
基本合身–是欧洲的一家大公司，在市场上居于领先地位。其模式是通过使用会员计划为客户提供负担得起的健身服务。
RedBrick Health –为客户提供健康管理服务。它致力于通过提供适合他们的健康计划来管理客户的健康。
Huami –是生物识别和数据驱动的公司，为智能可穿戴设备提供服务。通过与Motiv ring直接竞争的自有设备在市场上崭露头角。
SWOT分析市场分析代写

这是用于分析公司和产品的广泛使用的概念之一。万一动机需要市场和产品分析。该分析用于评估公司和产品中的优势，劣势，机会和威胁。

机会

这些是公司可以用于产品增长的领域。优势来自包括政治，经济，社会和文化环境在内的外部力量。

物联网的动态和快速变化正在彻底改变互联网基础设施中各种设备的互连性。物联网有望提供先进的设备连通性，而不仅仅是机器对机器的连通性（Hölleret al。，2014）。它还将提供不同的协议，域和应用程序。设备互连的发展带来了各个领域的自动化，这将为智能电网的应用打开机遇（Kumar＆Bhimasingu，2015）。

体育产业的发展也为可穿戴设备市场的增长做出了贡献。许多国家最近开始为社会发展目的资助体育活动。体育产业的加速增长促进了体育消费，因此更具动力的戒指将有机会扩大其市场。

国内发生了社会变化，这增加了可穿戴运动设备的市场。人们在家中拥有私人体育馆，他们购买了这类设备来追踪身体对运动的反应。

大多数人已经大大改变了他们的生活方式。健康问题的实现是促进健身团体发展的一个因素（Park，Kim＆Kwon，2016）。由于互联网连接和社交媒体平台的缘故，人们之间的网络正在不断增加。互联网带来了便利，而可穿戴设备已在此利基市场得到开发。

威胁

隐私问题

安全和隐私问题困扰着可穿戴设备行业。可穿戴设备使用互联网技术连接到手机显示屏。来自两个设备的数据传输可能容易受到安全漏洞的侵害（Chester，J.2017）。

能源利用

可穿戴设备的能源需求不可忽视。需要改善这些设备消耗的能量。

安全问题

大多数消费者都关注高科技产品副产品的安全性（Barcena，Wueest＆Lau，2014）。他们担心可穿戴设备会产生辐射，爆炸和其他污染。因此，关于这些设备的安全性和可靠性可能会影响其市场的辩论很多。

优势市场分析代写

这些是Motiv的功能，它们比其他产品更具优势。 Motiv环具有免提，环保和方便的优点。其他优点包括：

一世。它们很小，可戴成戒指

ii。他们通过与移动设备的互联网连接提供更好的体验

iii。该设备对发送给用户的数据具有科学性和准确性

iv。他们帮助用户进行培训和健身计划

弱点市场分析代写

尽管Motiv环在可穿戴设备市场上是开创性的设备，但它的弱点阻碍了它们的市场（奥斯汀，2015年）。 Endeavor Partners的一份报告显示，六个月后，美国三分之一的可穿戴设备很可能被废弃。这反映了可穿戴设备的缺点（Endeavour Partners – Medium，2014）。

这些担忧反映出可穿戴健身设备受到一些固有的不利影响

高价格– Motiv的高科技和定制化使其价格高昂，从而限制了可负担性并因此限制了市场需求（Kalinauckas，2015年）。
低利润率–可穿戴设备市场处于起步阶段。可穿戴技术仍处于开发阶段，大多数处于构思和开发阶段。来自客户的信任度降低，从而减少了市场和利润。
他们的市场覆盖率很低–由于使用的高科技技术，Motiv的价格高，使其市场覆盖率和销量都低。它没有严格的需求。

Motiv环的发展机遇要比面临的挑战要好。 Motiv环的优点胜过缺点。缺点不容忽视。因此，Motiv Company应该抓住发展机会，以增加动力环在市场上的成功率。