Market Analysis
Name
Institution
Market Analysis
Market Analysis1代写 Demographic and segmentation: Media Fusion USA branch will target all people in New York City, Philadelphia and ···
1. Market Analysis1代写
Demographic and segmentation: Media Fusion USA branch will target all people in New York City, Philadelphia and Washington DC except children. These people are looking for information which the company will offer to them at affordable rates.
i. Volume and value: This will analyze the capacity of the potential market in three cities. It will also give the likely value of the market
| City | New York | Philadelphia | Washington DC |
| Value of the market | £200m | £100m | £300m |
| Prospective customers | 4 | 700 | 1000 |
| Competitors | 6 | 12 | 60 |
ii. Potential customers: Her potential customers include start-up cleaning companies most those that deal with cleaning detergents and cleaning services.
iii. Market value: The market for the Clean magazine is large and growing owing to the social changes and hygiene awareness created in America. It was estimated that the company branch market value will rise to £200m in the following 3 years of operation.
2. Market Analysis1代写
Target market: The branch mainly targets small established companies dealing with cleaning services and products. It will also work closely with big manufacturing companies which need to promote their products and services.
3.
The market needs: The branch aims to connect the end users with the manufacturers, a connection which is currently lacking in America.
4. Market Analysis1代写
Competition:
| Company | E-clean Magazine (online p.m) |
Clean Magazine (Cleaning services) |
EHT magazine (online p.m) |
Her Company |
| Revenues (p.a) | £ 750,000 | £ 900,000 | £ 1,500,000 | £ 200,000 (year 1 target) |
| No. employees | 15 | 7 | 30 | 8 |
| Size | Arizona, Utah,
Nevada |
Wisconsin | Ohio | New York City, Philadelphia and Washington DC |
| Product Prices | Affordable | Average | Average | Expensive |
| Product Quality | Low | Average | Average | Superior |
| Customers Choice | Diverse | Limited | Very diversified | Average |
| After services (Delivery) | N/A | £ 40 | From £ 80 | No expense |
5. Market Analysis1代写
Barriers to entry: There are no entry barriers into the market.
6.
Regulations: The company is subject to United States regulations and rules that govern print media companies.
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