advertisement代写 The four main shooting scenes in the advertisement reflect the unparalleled camera ability of the Huawei P30 mobile phone
advertisement代写 https://www.bilibili.com/video/av48037559 This an advertisement of HUAWEI with its latest product of P30 Pro.
The newly launched Huawei P30 series mobile phone is launched under the background of increasing demand of consumers for better photos by a phone.advertisement代写
This is the advertisement of the Huawei P30 series mobile phone endorsed by Wonder Woman’s actor Galgado. The four main shooting scenes in the advertisement reflect the unparalleled camera ability of the Huawei P30 mobile phone, the first and second shooting scenes. Highlighting the camera capabilities of the Huawei P30 mobile phone in low-light scenes,
the third and fourth shooting scenes highlight the Huawei P30 mobile phone’s super zoom lens and long-range camera capabilities. advertisement代写
First, when a product has unique selling points that are different from other products and these selling points are enough to attract consumers’ interest in searching or even purchasing, consumers have already started clue retrieval.
Further, when the unique selling point of a product is sufficiently good, the range and type of products searched by the consumer based on the search by this standard are further optimized and reduced.
In this case, the Huawei P30 mobile phone has a distinctive low-light environment shooting capability and long-distance high-definition camera capability in advertising, and these capabilities have attracted consumers’ interest through the interpretation of advertising.
Features- This is a mobile phone that can be distinguished from mainstream Apple and Samsung mobile phones in appearance, and its powerful battery life and battery fast charging capability and unique reverse fast charging technology are different from other Android phones. Unique selling point.
Benefits- Consumers get a mobile phone that performs extremely well in low-light scenes and long-range shooting scenes.
This also shows that consumer demand is sometimes led by product features.
Huawei
Physique- Smart camera phone
Relationship- Poweerful
Reflection- Soft and skillful
Personality- Fashionable
Culture- Sharing
Self-iamge- Aggressive
Entry 2 advertisement代写
It is fair to say that automatic sentiment detection is still unusual, except for sentiment analysis, which is the established practice of brands and organizations seeking to understand the public’s perception of products, brands, policies, competitors and current events (Andrejevic, 2013).
However, the premise of empathy media stems from the academic work of Rosalind Picard on emotional computing in the mid-1990s – this work continues to this day. Picard began his famous branch of computer science in emotional computing with his 1997 book of the same name.
In advertising, data collection about emotions is used in two different ways. The first is internal, and audience research firms such as Millward Brown use facial coding, electroencephalography (EEG) and other intimate analysis to assess the body’s and brain’s response to brands and advertising (McStay, 2013, 2016, forthcoming). advertisement代写
Marketers and advertising agencies use these services to understand how people understand the brand and to motivate the desired emotional response through optimization activities.
In addition, at the 2015 Wimbledon Tennis Championships, Mindshare and Kinetic (both advertising agencies) used a variety of emotional sensing technologies placed around the body and the field, including heart, voice and facial analysis. Another organization, called Strap, specializes in biometric data collected from wearable devices and is interested in emotions. Although the technology continues to emerge, many in the advertising industry believe that using emotional data collected in public places is inevitable.
There are several reasons for using emotion recognition. Affectiva uses it to help advertisers and content creators sell their products more efficiently. Affectiva was spun off from the MIT Media Lab in 2009 and was supported by major investors including Kleiner Perkins Caufield Byers, Horizo n Ventures, Fenox Venture Capital and WPP. Leading market research companies such as Millward Brown, LRW, Added Value and Unruly, and 1/4 of Fortune Global 500, including 1,400 brands including Mars, Kellogg and CBS, use Affectiva’s Affdex for market research to optimize content And media spending.
M&C Saatchi (in collaboration with Clear Channel and Poster) created an ad to create unique ads based on people’s facial reactions. I think this is a landmark sport in the history of advertising because it first uses emotional data collected by automated means and then improves based on the facial expressions of the viewer.
The ad is a test of a fictional coffee brand called Bahio that measures the public’s response to this novel emotionally sensitive ad.
In the advertising environment, empathy media is a combination of online behavior tracking and commercial applications of neuroscience. The programmatic opportunities for emotionally enhanced digital outdoor advertising are obvious, and in theory it can be purchased and sold by data management platforms. In addition, collected biometric and emotional data can also be incorporated into these platforms. However, today, there are some practical obstacles, especially the lack of industry standards for emotional trading data. advertisement代写
In the current era, while exploring the business world, technologies such as face detection gradually touch on personal privacy, data management, and government. When we supervise these gray areas, will our attitude be as exciting as these new discoveries?
Reference
1. Andrejevic, M (2013) Infoglut: How too much Information is Changing the Way We Think and Know, New York, NY: Routledge.
2. McStay A (2011) The Mood of Information: A Critique of Online Behavioural Advertising. New York: Continuum.
Entry 3
The success of “Roaming the Earth” is not only a small step into the legendary world of science fiction movies, but also an important step in the history of Chinese science fiction movies.
The Wandering Earth (Wandering Earth), a 2019 Chinese science fiction film directed by Frant Gwo, is a novella with the same name as the Locks Prize and the Hugo Award-winning author Liu Cixin.
Successful in China’s box office, its global box office revenues exceeded $697 million, including $692 million in China. This is the second-highest box office in China’s history. The world’s second-highest box office movie in 2019, the highest-gross-nothing non-British film in history, is one of the 20 most sci-fi movies ever recorded.
It has been widely acclaimed by critics, and the “Hollywood Report” described it as “the first comprehensive interstellar spectacular in China”. (Kuipers 2019)advertisement代写
Some fans think that the film is starring Wu Jing, and inevitably the same as the military-themed movie “War Wolf” series, he has self-directed and self-directed (Yong and Ben 2019). He inherited the nationalist ideology of “I am Chinese, although far away”, so the “wandering earth” is considered to be “the cosmic version of the wolf” and should not be expected. But after the film was released, the film’s word of mouth had a dramatic reversal.
I think the resurgence of the film’s word of mouth and even the box office reflects the brand’s communication and even a unique viral marketing campaign. As a main Chinese melody, the traditional propaganda method of teaching has inevitably failed to satisfy the tastes of the discerning Chinese audience. Especially the actor Wu Jing who has posted the nationalist label, how to attract enough audiences to watch the movie is very Challenging. Therefore, by launching a survey on Chinese sci-fi movies and discussions about the film plot on the Internet, it is bound to attract audiences’ attention from a new perspective.
The discussion and even quarrels of fans who are standing in different camps are actually playing a role in promoting the promotion of this film.
As movies and netizens began to discuss special effects artists, actors and other film art, they gradually rose to political level and thought debate (The Verge 2019), and these well-designed topics were constantly fermented, thus accumulating popularity for the film. This also caused many fans who were skeptical about the film to finally enter the cinema under the persuasion of friends, which in turn promoted the snowball growth of the box office.
In my opinion, the two labels of the Wandering Earth are the selling points of viral marketing and can be quickly spread in a short time. First of all, China’s first high-level science fiction film starring Wu Jing, the contradiction between the actor and the wolf. We are also very happy to see the art of the film itself, such as the special effects of the film, the performance of the actors and the arrangement of the plot, just a beginning. With the future development of Chinese science fiction movies, the so-called wolf road, etc., the topic of ideology eventually became the focus of discussion among fans.
Reference advertisement代写
1. Kuipers, R. and Kuipers, R. (2019). Film Review: ‘The Wandering Earth’. [online] Variety. Available at: https://variety.com/2019/film/reviews/the-wandering-earth-review-liu-lang-di-qiu-1203150532/
2. Yong Xiong and Ben Westcott, C. (2019). Will smash hit ‘The Wandering Earth’ change China’s film industry?. [online] CNN. Available at: https://edition.cnn.com/2019/02/13/asia/china-wandering-earth-film-intl/index.html
3. The Verge. (2019). China’s The Wandering Earth is rich, gorgeous, and goofy. [online] Available at: https://www.theverge.com/2019/2/9/18218479/the-wandering-earth-review-film-china-first-science-fiction-blockbuster-cixin-liu-gravity-the-core
Entry 4
Gillette’s case tells us that brands, products, corporate image and social responsibility are binding relationships. Any one damage will affect others. In addition, I call on companies to clarify the boundaries between business and politics when making money, rather than trying to soften either or use commercial propaganda to express specific political will. After all, businesses can engage the user community in a very lively or relaxed atmosphere. Politics is full of rigor and seriousness.
In the dialogue between the brand and the user,
the role of advertising is irreplaceable, but the disadvantage of advertising is that the direction of communication is one-way, but the company promotes specific products and consumption concepts to users, rather than propaganda. It is instilled. Activities like “METOO” fully reflect the importance of interaction. Enterprises receive real feedback from a large number of users while delivering products and value concepts, which further illustrates the significance of enhanced interaction between enterprises and consumers.
In addition, the company invests a large amount of advertising to earn users’ money, makes irresponsible remarks to the target group, and even insults them, which blurs the bottom line of business, politics, and even morality. I want to present a more extreme case than Gillette’s case, the D&G insult in mainland China in November 2018.
On November 17th, in order to warm up and participate in the fashion show held in Shanghai next week,
D&G released three short films “Eating Chopsticks” on its social media platform, China Weibo Weibo and Instagram, depicting a fashionable Asia. female. Chopsticks use chopsticks to eat Italian dishes such as pizza and pasta (The Verge 2019).
In the Mandarin title and narrative: “Today, how to use this stick-shaped tableware to eat the great traditional pizza Margaret.” Among other controversial elements, the video sparked the first wave of criticism because the Chinese were online. Complaining that fashion brands are addicted to stereotypes and racial discrimination.
My direct comment on this incident is to quote a Chinese proverb: water can lift the boat, but you can turn it over. (water can carry a ship or a ship)
Since opening in China in 2006, in addition to online business, G&G has opened 56 stores in 12 cities across the country. For D&G, China has the largest number of stores in any other region of the world.
According to Bain’s report, Chinese customers purchase through domestic or foreign travel, accounting for about one-third of global luxury consumption in 2017.
Chinese consumers like water have made D&G surface, but if D&G can’t care and respect Chinese culture, ships of large fashion brands can flip at any time (Bard 2019). advertisement代写
In my opinion, Gillette hopes to achieve sales through manipulation of culture and public opinion in the Gillette incident, while completing the export of values and culture. It turns out that this action has failed. The D&G event is a cross-cultural indifference and arrogance that has led D&G’s founders to make a series of comments on social media and previous D&G’s controversial promotions in China.
Finally, I think it is difficult for companies to avoid the political factors involved in product and cultural image display. However, we must strictly examine our own values in advance, fully understand the target group, national culture, and sincere apology.
Reference
1. The Verge. (2019). China’s The Wandering Earth is rich, gorgeous, and goofy. [online] Available at: https://www.theverge.com/2019/2/9/18218479/the-wandering-earth-review-film-china-first-science-fiction-blockbuster-cixin-liu-gravity-the-core
2. Bard Wilkinson, C. (2019). Dolce & Gabbana has a big China problem after ad causes outrage. [online] CNN. Available at: https://edition.cnn.com/2018/11/23/business/dg-in-china-intl/index.html
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