战略实施代写 Strategy Implementation代写

Strategy Implementation, Evaluation, and Control

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Strategy Implementation, Evaluation, and Control

Environmental Scanning

战略实施代写 In its international strategy, Royal Ltd has franchised its business to various subsidiaries operating in the global markets.

 

Strategy Implementation

Royal Ltd International Strategy

In its international strategy, Royal Ltd has franchised its business to various subsidiaries operating in the global markets. Royal chose franchise for it is cheap with a high level of adaptation in the markets. The international strategy enables the company to make simultaneous expansion into different regions of the world (Norwich University Online, 2015). The subsidiaries act independently and operate as if they were local companies. They also offer financial investment as well as managerial capabilities needed to run the franchise. The franchise operates with minimum coordination from the parent company. The franchise agreements signed with the parent’s company allow the franchise to market the product on behalf of the company.

Royal Ltd also gives licenses companies for its products and brand to be marketed in the international market. As such, it gives patent rights as well as a trademark to the licensees. This way, the company has expanded to different countries where establishing itself as a new company might be problematic.

Strategy Implementation  战略实施代写

Strategy implementation involves putting the plans into action for the realization of the company goals.

Financial Objectives

• To maintain tremendous growth each year
• To break even by the end of the first year of operation
• To continuously lower the variable cost of the project

The Royal Ltd aims to have three distinct customer sets which we will focus on:

• Small and medium-size companies
• Learning institutions
• Government agencies

Milestone  战略实施代写

Below are the milestones that identify the key marketing programs.

Adverts	Start	End	Budget ($)	Responsible	Section responsible
Marketing strategy	1/12/2018	5/1/2019	0	A	Marketing
Company website	1/12/2018	5/1/2019	200	A	ICT
Profitability	1/12/2018	30/6/2019	0	A	Accounting
Others	1/12/2018	31/12/2019	0	A	Operations
Total cost advertising			200
Public relation	30/8/2018	31/6/2019	1000	B	Operations
Direct marketing	30/8/2018	31/6/2019	2000	C	Marketing
Total budget			3200

Influence of Governance and Ethics  战略实施代写

Governance and ethics refer to the policies and processes which an organization is controlled and directed. The company powers and accountability flow from the shareholders to the board of management then to the managers through the company CEO.

The company has established structure flowing from shareholders who give power to the board of directors who act for the interest of the shareholders. The board then hire the Chief Executive Officer who becomes accountable to the board. The CEO has the team that works under him to ensure the goals of the company are achieved. At every level, the powers flow downwards from the shareholders to the lowest employees. Each of the lower employees is accountable to the higher authority.

On the other hand, the flow of accountability back up the flow of powers. Moreover, the company is guided by the policies and principles which stipulate how powers and accountability are implemented. As such, the company has established internal rules, for instance on how to election of boards members a done.

The Company Social Values  战略实施代写

The company has realized that working for profitability should not be the only objective but integrating community in its agenda is also key to its success. As such, it has invested heavily on social values. Among other things, Royal Ltd has participated in environmental protection such as recycling waste waters, proper waste disposal, and the use of renewable energy sources such as solar powers. The company also work in humanitarian issues by making donations to the children homes, hospitals and education. Further, Royal Ltd. also participates in helping the community through charitable works and supporting vulnerable community groups. Taking part in social responsibilities are vital to ensuring the company became integrated and identified with the community.

Innovation and Diversification  战略实施代写

In its bid to grow, Royal Ltd. has used innovation and diversification simultaneously. In this context, innovation is the creating new products and ideas with market value. Innovation strategy has enabled the company to build new products which are attractive and responsive to market needs. Diversification, on the other hand, is entering into other markets and industries and therefore increase the company profitability. To diversify the company, plan to do business in various industries including hospitality and technology.

Legal Limitations  

As an oil and gas production company, Royal Ltd. is limited by the Federal Law on Oil and Gas. The law prohibits the exportation of oil produced from the U.S. Therefore, regardless of how Royal becomes successful it cannot export its oil outside the country. As a way to grow internationally, the company uses a franchise approach to growing.

Evaluation and Control  战略实施代写

Strategic Metrics

Goal-Based Monitors

The metric determines whether business goals met and satisfied. Royal Ltd strategic goals are establishing an affordable quality crude oil product for its customers. To measure this strategy, a question like how the products can meet the needs of the customers as well as being affordable and of the required quality (Ross & Lam, 2011). Another key goal is keeping the customers satisfied. The metric for this goal is asking how the customers are responding to the product regarding sales and placing another order after the first one. When customers put another order, it means they are satisfied with the product service therefore willing to buy more of it.

Policy-Based Monitors

It is a metric for determining whether the true business intent of the business policy is achieved — for instance, the policy for monitoring actor’s behavior regarding the business operations (Ross & Lam, 2011). In this case, Royal Ltd makes sure that orders on credit over $ 1000 are credit checked before they are processed. Another policy is to ensure that all the company support employees wear a uniform for identity.

Key Financial Ratios  战略实施代写

Royal Ltd. compiles annual financial analysis to measure its financial performance. Below are some of the financial ratios covered in its financial analysis.

Activity Ratios

i.  Inventory turnover: Measured by dividing the cost of goods sold by the average inventory (Lan, 2012). When high turnover is calculated means higher sales of the product, therefore, there should be more productive to serve the market.

ii.  Receivable turnover: Measured by dividing net revenue by average receivables (Lan, 2012). The ratio measure how the company can collect its receivables. It is a measure of the rate at which the company can turn the customer’s receivables into cash.

iii. Payable turnovers: Calculate the rate at which the company can settle its receipt payables (Lan, 2012). It measured through dividing credit purchases by average payables.

Asset turnover: It measures how the company has efficiently used assets to generate revenues (Lan, 2012). It is calculated by dividing net revenue by average total assets. For sufficient use of assets, the company needs to have high asset turnover ratio.

Liquidity Ratio  战略实施代写

Used to measure credit worthiness of the company.

i. Current Ratio: Compares the current assets against current liabilities. A low ratio means the company is not able to meet its immediate obligations and vice versa.

ii. Cash Ratio: Calculated by dividing short-term securities by the current liabilities

Profitability Ratios

Measures the ability of the company to make returns on their investment.

i. Gross Profit Margin: Measured through dividing gross income with net revenue. High gross profit ratio indicates good performance in the industry.

ii. Net profit margin: Measured through dividing net income with net revenue. It compares the net income with net revenue.

iii. Operating Profit Margin: Measure by dividing operating income by net revenue. High margin indicates good performance and vice versa.

References  战略实施代写

Lan, J. (2012). 16 Financial Ratios for Analyzing a Company’s Strengths and Weaknesses. Retrieved from https://www.aaii.com/journal/article/16-financial-ratios-for-analyzing-a-companys-strengths-and-weaknesses.touch

Norwich University Online. (2015). International Business Strategies in a Globalizing World. Retrieved from https://online.norwich.edu/academic-programs/resources/international-business-strategies-globalizing-world

Ross, R., & Lam, G. (2011). Strategy-Based Metrics for Measuring Business Performance: Commentary: Business Rules Community / Business Rules Journal. Retrieved from http://www.brcommunity.com/articles.php?id=b659

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