TECHNOLOGY AS A STRATEGY ENABLER
技术作为战略推动者
Social media and networking technologies are believed to offer NGOs. And government organizations a powerful means to···
Technology as a Strategy Enabler
Social media and networking technologies are believed to offer NGOs. And government organizations a powerful means to improve their communications, processes, and performance (Sharif, Troshani and Davidson, 2015, p. 54; Campbell, Lambright, and Wells, 2014, p. 656). Through social networking, institutions can develop community-based partnerships by facilitating engagements with communities. In this regard, there are various reasons social media networking being a subset of technology is considered as a strategy enabler.
Social sites like Twitter and Facebook should be embraced to connect to the public and employees. It connects organizations to internet communities. The connection creates a network of supporters, and through it, the organizations can make communications easily to the intended stakeholders.
They are also used in community engagement and education. NGOs inform, educate and activate the community on social, political and economic issues. Through social media, they engage with the online community in discussions and comments and hence make them part of the process. The audience feels useful in reaching a shared goal.
译文：技术作为战略推动者 社交媒体
社交媒体和网络技术被认为可以为非政府组织提供服务。政府组织是改善沟通、流程和绩效的有力手段（Sharif、Trosani 和 Davidson，2015 年，第 54 页；Campbell、Lambright 和 Wells，2014 年，第 656 页）。通过社交网络，机构可以通过促进与社区的互动来发展基于社区的伙伴关系。在这方面，社交媒体网络作为技术的一个子集被视为战略推动因素有多种原因。应采用 Twitter 和 Facebook 等社交网站与公众和员工建立联系。它将组织连接到互联网社区。这种联系创建了一个支持者网络，通过它，组织可以轻松地与预期的利益相关者进行沟通。它们还用于社区参与和教育。非政府组织就社会、政治和经济问题向社区提供信息、教育和激活社区。通过社交媒体，他们与在线社区进行讨论和评论，从而使他们成为过程的一部分。观众觉得在实现共同目标方面很有用。
Public sector organizations should use social media for building a brand
And creating brand awareness strategy. Thought various online engagements in discussions. Comments and following, organizations create a level of client consciousness of its products and services (Hays, Page, and Buhalis, 2013, p. 212). Also, social media should be used as an influencing strategy. According to a study by Smart Insights (2019), over 95% of the world population use social media platforms each month. Therefore, through social influencers, organizations can communicate effectively and widely.
Recently, the use of commercial social network sites like Facebook. And their own hosted social networking communities. Has been used as a research strategy by both the NGOs and public sector organizations (Young, 2017, p. 47). Public organizations should use social media networking to conduct quick public surveys. Which are important in formulating market and service policies.
译文：公共部门组织应使用社交媒体建立品牌 社交媒体
并制定品牌知名度战略。 在讨论中考虑了各种在线参与。 评论和关注，组织创造了客户对其产品和服务的意识水平（Hays、Page 和 Buhalis，2013 年，第 212 页）。 此外，社交媒体应该被用作影响策略。 根据 Smart Insights（2019 年）的一项研究，超过 95% 的世界人口每个月都使用社交媒体平台。 因此，通过社会影响者，组织可以有效和广泛地进行沟通。最近，使用商业社交网站如Facebook。 以及他们自己托管的社交网络社区。 已被非政府组织和公共部门组织用作研究策略（Young，2017，第 47 页）。 公共组织应使用社交媒体网络进行快速的公众调查。 这对制定市场和服务政策具有重要意义。
NGOs also should use social media surveys to gather information on social problems.
In essence, the organization needs to use the power of social media networking to conduct surveys using tools like Facebook disaster map and discover social issues.
Moreover, to achieve the various uses of social media, NGOs and public sector organizations need to create social media accounts and as well as have affiliations with influential users with large internet followings. The accounts offer the platform on which to have social media follow-ups and connections. The alliances are essential for disseminating information to the broader internet community or target audience.
Social media and networking are growing in coverage and usage as a mainstream media platform. As such, people are moving towards trusting it as a source of information. More organizations including NGOs and public organizations have realized the trend and are responding to the phenomena by incorporating social media as part of strategy enabler.
译文：非政府组织还应使用社交媒体调查来收集有关社会问题的信息 社交媒体
从本质上讲，组织需要利用社交媒体网络的力量，使用 Facebook 灾难地图等工具进行调查并发现社会问题。
此外，为了实现社交媒体的各种用途，非政府组织和公共部门组织需要创建社交媒体账户，并与拥有大量互联网粉丝的有影响力的用户建立联系。这些帐户提供了进行社交媒体跟进和联系的平台。这些联盟对于向更广泛的互联网社区或目标受众传播信息至关重要。
社交媒体和网络作为主流媒体平台的覆盖面和使用量正在增长。因此，人们越来越相信它是一种信息来源。包括非政府组织和公共组织在内的更多组织已经意识到这一趋势，并通过将社交媒体作为战略推动者的一部分来应对这一现象。
References
Chaffey, D. (2019). Global social media research summary 2019 | Smart Insights. [online] Smart Insights. Available at: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ [Accessed 16 Feb. 2019].
Campbell, D.A., Lambright, K.T. and Wells, C.J., 2014. Looking for friends, fans, and followers? Social media use in public and nonprofit human services: public Administration Review, 74(5), pp.655-663.
Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organizations. Current issues in Tourism, 16(3), pp.211-239.
Sharif, M., Troshani, I., and Davidson, R. (2015). Public Sector Adoption of Social Media. Journal of Computer Information Systems, 55(4), pp.53-61.
Young, J.A., 2017. Facebook, Twitter, and blogs: The adoption and utilization of social media in nonprofit human service organizations. Human Service Organizations: Management, Leadership & Governance, 41(1), pp.44-57.
