Discussion 3
Name
Institution
Discussion 3
Management Strategies
Management Strategies代写 Businesses require strategies to survive in the market. Regardless of what the business is competing or···
Businesses require strategies to survive in the market. Regardless of what the business is competing or where it is competing, being at the top of the market require winning strategies. Michel Porter and Miles and Snow came up with generic strategies that managers can use in their business to remain competitive. In this regard, this paper will apply Porter and Miles and Snow generic strategies in the strategic management of Procter & Gamble.
Porter’s Typology Management Strategies代写
Procter & Gamble is an American multinational consumer goods corporation. The company deals with various products ranging from baby care, personal care, grooming, oral care, skin care, home care, family care, feminine care hair care, fabric care, and more differentiated products (Procter & Gamble, (n.d)). The management us focus cost-differentiation strategy. The strategy combines focus, cost and differentiation strategies to be competitive in the market Parnell, 2014). Procter & Gamble’s products are highly differentiated for the specialized needs of specific uses and customers.
The company has produced bounty paper towels, Charmin toilet paper, and puffs facial tissues to target family market. To serve the feminine market, Procter & Gamble has Always feminine care pads, Always incontinence pads and Tampax. The company has home care products like cascade dishwasher, Dawn dishwashing liquid, Febreze odor eliminators and more. Each of these groups of products targeting specific consumers like baby care and home care is differentiated in the uses and applications thus creating additional needs and market.
For instance, for oral care market, Procter & Gamble has four products namely crest dental care, Fixodent denture adhesives, Oral -B toothbrushes, and dental floss and scope mouthwash and each serving a differentiated purpose. All these products are low priced, quality and hence affordable my larger target market. These and many other differentiations have made Procter & Gamble one of the leading multi-national company in the global market.
Miles and Snow Strategies Management Strategies代写
Procter & Gamble falls under the category of Analyzer. Reason being, it applies both prospectors and defender strategies and hence can be called an innovator and developer Parnell, 2014). The company is innovative in creating new products and defends its market through marketing, pricing, differentiation, and quality. Therefore, to be a prospector, Procter & Gamble has continued to introduce new and similar products that are differentiated to serve varied purposes like Ariel and Downy. Procter & Gamble is a defender because it has already established its global market which has continued to defend through competitive pricing, quality, and variety of products. The innovativeness is evident in the various categories of products produced by the company.
Comparison Between Porter’s and Miles & Snow Typology Management Strategies代写
Similarity
Both typologies focus on the product’s value proposition in the market and withstand competition. Porter’s strategy applied by Procter & Gamble seeks to create a larger market by creating distinct and differentiated products for a specific niche in the market. The strategy also focuses on making the products affordable to target customers.
On the other hand, Miles and Snow’s strategy suggest innovation and development of the company. The product innovation and development brings about differentiation of products and hence broader market niche. Also, to defend the product in the market, the company reduce prices.
Differences Management Strategies代写
Porter’s generic strategies assume that cost leadership, differentiation, and focus apply across all the industries. Therefore, any business can maximize performance by charging lower prices in the market or differentiating the product to be unique in the market. Also, any or both of the strategies can be used with a focus regarding the organization preferences in the target market segment.
On the other hand, Miles and Snow’s generic typologies outline the four strategic types of organizations which include defenders, prospectors, analyzers, and reactors. The evolution of this categorization of organization evolves from the strategies used by the organizations to solve business issues.
References Management Strategies代写
Procter & Gamble. (n.d). Brands. Retrieved from https://us.pg.com/brands/
Parnell, J. A. (2014). Business Strategies, In, Strategic management: Theories and practice, (pp.182-217). 55 City Road, SAGE Publications, Ltd.
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