Action plan代写 Barbie代写 Planning代写

A C T I O N    P L A N

Action plan代写 Barbie game will integrate digital technology and player interactivity bundled with educative capabilities.

I S S U E    D E S C R I P T I O N Action plan代写

D E S I R E D    O U T C O M E Action plan代写

A C T I O N    P L A N    S P O N S O R Action plan代写

ADDITIONAL NOTES Action plan代写

 Recommendations:

1. Product:

Barbie games should have excellent user interfaces suitable and friendly to the kids. User friendliness of any app dictate the usability and the satisfaction gained thereof. The game interaction with the player should be educational to the extent that parents feel the need utility of the game to their children.

2. Promotion:

The target market is wide and therefore subdividing it into small market regions is critical. This will ensure proper responsiveness to the needs of the certain region with regard to marketing. The company should use various promotional methods to create customers aware of the game. New sales representatives should be employed to assist in creating awareness using online platforms and exhibitions and also assist in developing new distribution outlets. Action plan代写**格式

The company should hire trainers to train sales forces in the new gaming products and the marketing approaches used. This will be within the company’s sales support budget based on an average salary and benefits cost for each position. The advertising level for the game will be determined by the competition from the leading game companies and their market share in online and digital games. The company should advertise more aggressively to build on customers’ awareness and to avoid being overshadowed by other already established digital games. Action plan代写**格式

Although the company traditional games are still popular, migrating to the digital platform things might not be the same and a different market model should be used. To gain an advertising voice and market index, the company need to invest in the sales team by providing enough facilitation and resources.

3. Distribution:

After launching the product the company should embark on introducing the game to its main market segments in America and within one year go international. Due to the product newness in the digital world, there is need to establish strong distribution channels. The company should establish an online web repository for the games distribution. The online distribution channel is the main link with customers that the Mattel Inc. should target. Action plan代写**格式

4. Pricing:

the price for Barbie game should one for fishing and hooking the interests of the customers. The company should consider the general prices in the game market and come up with the competitive pricing strategy for Barbie. In setting up the price, the newness of Barbie in the digital market should also be considered as a contributing pricing factor. The company should aim at maintaining its market share as in the traditional games market. Action plan代写**格式

5. Management:

Mattel focus should be on the satisfaction of the customers. It should have an overhaul change in organizational structure and create a working environment where all worker feels motivated and identified with the products of the company. This will improve their creativity and productivity. Action plan代写**格式